Virtual reality is supposedly revolutionising the business world. But maybe you’re like one of the many sales or marketing professionals who are thinking…”REALLY???”
So, I thought it would be best to show you a brilliant example of how one of our clients, Tokheim, is using VR to create virtual worlds where their customers can not only design bespoke fuel dispensers and forecourts, but then take a walkthrough their new station in a virtual experience.
Here’s a step-by-step guide as to how it works:
A bit about Tokheim and their products
Tokheim is a global manufacturer of equipment and software solutions for service stations. They wanted their customers to be able to choose from a variety of fuel dispensers in different liveries, with multiple options on payment terminals and media. After the station was built, they wanted to then bring their customers on an immersive ride to explore their new station.
How we built the environment
It took us over just 8 weeks to build this virtual reality app for Tokheim. Bespoke 3-D objects and designs were created from AutoCAD files or simple jpeg images if no detailed files existed. Next, Olive’s VR team brought the 3-D objects into an advanced, virtual gaming engine called Unreal. Tokheim now successfully uses the platform at industry events, in its showrooms and in sales presentations.
The real experience from customers on the day
— David MacHale (@davidmachale) June 15, 2016